HAYLEY

 LAI

Art Director & Creative Stylist

I’m a multidisciplinary Creative Stylist and Art Director based in London with over a decade of experience shaping compelling visual worlds across Fashion, Sports, Beauty and Set Design.

Known for merging concept-driven storytelling with sharp commercial intuition, I collaborate with brands to craft striking visuals- whether it’s a high-impact campaign, editorial or immersive spaces. My work spans everything from large-scale set dressing to styling global sports commercials.

I’ve worked on projects for leading names including Nike, New Balance and Sports Direct, and have played a key role in creative presentation and window styling for Selfridges. I also consult privately with clients on spatial styling, offering a tailored, brand-forward approach to interior visuals and design identity.

Whether on set, in store, or behind the scenes- I bring a signature mix of detail, edge, and storytelling to every project.

If you’re after someone who can bring impact to a set, story or space- get in touch, I’d love to hear from you!

ABOUT ME